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How to Identify Your Online Target Audience and Sell More

What's more important, traffic or conversions? If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business? 

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10 Principles of Effective Pricing Pages

If you run a SaaS (software as a service) business or only sell  one product (with some options), you probably have a dedicated pricing page for the whole thing. 

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What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)

Recently I critiqued a number of websites and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers

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14 Steps to Building Sign-up Forms That Convert

Growing your mailing list and generating leads should be one of your focus points of your marketing efforts. If Groupon didn’t have over 115 million or Appsumo 500 000 email subscribers, they wouldn’t have a business.

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How to Use Video to Increase Conversions

Turn more visitors into customers with video. 

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Pricing experiments you might not know, but can learn from

Summary of different pricing research you can use for your product pricing strategies

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