The 7 Deadly Sales Sins Committed By Startups
Below are “7 Deadly Sales Sins” committed by many startups today. Some of these may sound familiar to you, but by identifying and address these mistakes, you will help your company succeed.
How to Make Your Startup Go Viral The Pinterest Way
Some startups go crazy with hype and users right after launch. And some don’t. I don’t know the founders, but I thought I’d take apart Pinterest’s story to discuss growth and virality in consumer web startups. Pinterest was not an overnight success.
Very Basic Startup Marketing – ROBGO.ORG
I was spending some time with an MIT senior who is very involved with the startup community. We were chatting a bit about marketing for early stage companies. How important is it? Who does it well? Does it even matter? Etc.
5 Storytelling Mistakes to Avoid when Marketing Your Startup
Let me start with a question: What is your startup’s story? I’m wondering if you have a clear, meaningful message that you consistently communicate to the outside world through everything that you do.
The Ultimate Guide to Startup Marketing
Starting a business is exhilarating. Unfortunately, the build it and they will come theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work.
I keep forgetting to use your app
I've heard a lot in the past few years about how online we're competing for attention and that people will only use x sites regularly. I'm coming to believe that view is slightly wrong. We're not competing for attention but for memory.
Confessions of a tech journalist: my advice to startups pitching the media
Recently, at the end of one of my interviews, an entrepreneur I was speaking with turned the tables on me and asked me for advice for building a good relationship with the press.
The Techcrunch Embargo
And since it's in our interest to get more startups further from the Northern European region, we'd like to announce our fight against bad business practices by stating that we'll be breaking any embargo set forth by Techcrunch themselves.
What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)
Recently I critiqued a number of websites and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers
Top 10 Best Startup Marketing Resources of 2012
2012 was a great year for startups, and there were plenty of cool articles, videos, blog posts and other resources created by marketing experts to help entrepreneurs grow their companies. So I decided to showcase the best of those resources and share
Eight Ways To Go Viral
What do Facebook, LinkedIn, Youtube, Dropbox and Skype have in common? Except for being ridiculously successful, they all enjoyed a strong viral effect that helped accelerate their growth. How did they do that?
14 Simple Website Changes That Increase Conversion
We asked our Crazy Egg Marketing Experts what simple changes they have made that caused dramatic increases in website conversion.
Slides: How to deal with tech media by @mikebutcher
How to deal with the media, especially technology media by @mikebutcher
Complete Guide to Creating a Customer Persona for Your Startup
Why do some marketing campaigns succeed and others fail? One of the most important factors, I believe, is the ability of marketers to put themselves into the shoes of the audience...
Rand Fishkin: Inbound Marketing for Startups
Rand Fishkin, one of the world's top experts on online inbound marketing, and founder of SEOMoz.org talks about marketing for startups.
9 startups explain how they chose their names
Here, we speak to 9 startups we’ve covered in recent times to see how they got their name. And as you’ll see, there’s no right or wrong way.
A Tale of a Miserable Product Launch
A good laugh is the perfect remedy for misery, so here is the story of our latest product launch a.k.a. How to End 3 Months of Hard Work on a "Revolutionary Product" with a Major Face Plant ;)
14 Steps to Building Sign-up Forms That Convert
Growing your mailing list and generating leads should be one of your focus points of your marketing efforts. If Groupon didn’t have over 115 million or Appsumo 500 000 email subscribers, they wouldn’t have a business.
Build something people Need, not Want
PG mentioned that to create wealth: you must build something people want. I’d make a slight modification to that: build something people need.
Social Media Marketing for Startups [Infographic]
It's all about how you can get people talking about your startup. This infographic explains it all.
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